As a top of the funnel channel, you want to keep focusing on generating the cheapest traffic possible while optimizing for the most efficient elements in terms of conversions. The main purpose of Pinterest is to drive new traffic to your website. In some cases, this can be up to 10x less expensive compared to running ads on Facebook. Keep optimizing by turning off the weakest performing elements and focusing on the ones that are strong.Ī good benchmark is a CPC under $0.20 -this indicates you’re doing something right by generating insanely cheap traffic. If your campaign has not delivered you “purchases” yet, try optimizing campaigns to “add to cart” and monitor add to cart cost. (And that’s your cue to deliver some engaging and effective advertising. Users are constantly searching their feeds for fresh ideas and new products to try. The platform is designed for discovery and exploration. This is where you’ll be able to track ROAS – an important metric to evaluate campaign success. Pinterest can be a valuable advertising partner for many e-commerce brands. To determine strong performers – begin by checking the most desired events: purchases. Most importantly, stay on top of it to ensure you keep your entire system fresh and up to date. This involves turning off poor performing elements every 3 days and injecting new ad sets or ad combinations as often as possible. If you want to succeed on this platform – you have to move quickly and optimize, optimize, optimize.
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